Wednesday 29th September 2010- session 11

Aim of session

•  Create a questionnaires

Achievements

• We created a questionnaire asking participants what they like and dislike in a music video. We did this so we could use the information to base in our own music video to met people’s likings.
• We handed out questionnaires.

 

Friday 24th September 2010 - Session 10

Aim of session

• Create an animation

Achievements

• We took pictures of each individual picture using a basic camera. We then imported all images into “Final Cut” where we added music and positioned the images of each frame according o where the actual frame would be used in our music video.

Take That to Robbie Williams - Image Change

Robbie Williams

View more presentations from Snazymedia.

Note: Unfortunatly due to SlideShare having to convert the slideshow down to a smaller size - it has moved some pictures over the top of text - however if you follow the link (Above) then you will be able to see the full version. Thank you.

Thursday 23rd September 2010 - session 9

Aim of session

• Set roles for each person to do through-out the creation of the music video
• Create a storyboard.

Achievements

•  We set the roles of:-

- Lucy Carballo = Researcher + Actor

- Harry Read – Cameraman

- Tom Rivera – Blogger +Actor

- Oliver Rossetti – Editor + Director + Actor

• We then designed a storyboard by drawing frames in pencil.

Wednesday 22nd September 2010

Aim of session

•  Design a mood board

 

Achievements

• We all created a mood board with ideas from the presentation, using images such as location shoots and the band pictures. We posted this on the blog.

 

Storyboard

Monday 20th September 2010 - Sesson 7

Aim of session

• All group members brainstorm the creation of our music video and place this into a present to the rest of the class.

Achievements

• We created a PowerPoint presentation stating some information on the band, the song genre, the general storyline we have decided upon, possible props, and possible locations.
• We posted a copy of this presentation up on the blog.

 

Mood Board

 

 [To Enlarge] Left-Click the Image

Mood Board.

This Mood Board shows the kind of influences that can be related to the genre, representation and age bracket of our Music Video.  Moreover, several types of mediums are shown, for instance, Twitter and FaceBook, as well as MySpace (where we found our chosen band).  Other photographs are of signed bands like Coldplay, the All-American Rejects and The Killers. Although this Mood Board was created using Picasa 3, I managed to give it a more realistic touch by placing the images on a cork board surface.

Side Note:  These images were not arranged in any specific order (HATE seems to have come above FaceBook - this was not done purposely).

Consent for 'Jump' by Get Set Radio

We have asked for consent to use the song 'Jump' by Get Set Radio, by e-mailing them (we managed to contact them by checking their website for a contact number)

--

After waiting less than one working day, we got a reply to our e-mail, indicating that we had their consent. We are ecstatic about getting such a prompt reply.

Saturday 18th September 2010 - Session 6

Aim of session

•  Ask Get Set Radio for their consent to use their song Jump to make a music video to.

Achievements

 

• We emailed the band asking for their permission and they said it was ok to use their song.
• We posted our initial email with the reply on the blog.

 

Johnny Cash 'Hurt' Music Video Analysis (Nine Inch Nails cover)

The song ‘Hurt’ was written, performed and released in 1994 by Nine Inch Nails (NIN) - Trent Reznor.  It managed to re-catch the attention of the public when Rick Rubin (producer) persuaded Johnny Cash to cover this song.  Cash described this song as being ‘the best anti-drug song I ever heard’.

I discovered through web research that Johnny Cash was a heavy drinker, as well as being addicted to drugs like amphetamines and barbiturates.  After reviewing the lyrics, I noticed that it refers a lot to pain and self-harm.  Cash was also a very devoted and troubled Christian; linking to the line ‘I wear this crown of thorns, upon my liar’s chair’, this could make reference to the story of Jesus and the Station’s of the Cross where he had to wear a crown of thorns on his way to his crucifixion.

As previously mentioned, I believe this Music Video backs up my idea of Cash referring to his past.  The cover of ‘Hurt’ by Johnny Cash begins with a highly saturated short, medium long shot film clip of Johnny Cash and his guitar playing in a setting that resembles a home (perhaps his home), whilst singing ‘I hurt myself today’. This is then followed by a medium close-up of his upper body; this enables the viewer to identify Cash’s actions and emotions; through his facial expressions.  Moreover, as he sings the line ‘the old familiar sting’; several film clips of his past life are shown in succession afterwards that may refer to his younger years.  These include his home in Dyess, Arkansas, the American flag blowing in the wind, his ‘closed to the public’ ‘House of Cash’ Museum.  Before going back to the initial setting in his home.  Moreover, Cash is wearing a black jacket, which could be associated with the darkness of the lyrics of the song.  Further on in the song, Johnny Cash sings the line ‘every one I know, goes away in the end’, this line could refer the (recent at the time) death of his wife, June Carter.  A medium long shot of a framed picture of his wife is shown sequentially.  Furthermore, a couple of seconds later, he sings ‘And you can have it all, my Empire of Dirt’, whilst at the same time, showing a short medium long shot clip of him on-stage at one of his concerts, jump-cutting to short long shot and close-up clips of a room full of his achievements.  Including one close-up of a vinyl record in a broken-glassed frame that appears to be sitting on the floor; this could represent Cash’s dying career in the Music Industry. 

This Music Video has been separated into two parts, after one of these films clips include a high-angled shot of Johnny Cash starring at the viewer, saying these words: ’will you stay the hell away from me, you hear?’, this could have been an indication of a turning point in his life, when he began drinking and taking drugs. Another signifier could have been the medium high-angled close-up of Cash being put being bars by an policeman. The next few scenes compile many more short film clips of him in his younger years.  I have decided to skip the sequential clips as it is part of the chorus, therefore the same lyrics are used, and so these scenes might have a direct reference to the scenes from the last time he sung the chorus.

 

In the end of the Music Video, there are many more short film-clips associated with Cash’s devotion and troubling Christian ways, as mentioned in my second paragraph.  These clips include a close-up of a struggling Jesus walking with the Cross, a white Cross on an Archway; all edited together with a repetition of nails getting hit by a hammer in between.  And finally, as the pace of the song steadily increases towards the end, we see the train from the beginning speed up.  This line could also represent his life if he was ‘a million miles away’, if we were to say that the train was travelling that far.

I believe that the public knew that his career and life was coming to an end.  This song could have been the epitaph (short text honouring a deceased person) of Johnny Cash’s life.  In this video, I felt like he was regretful for certain actions he had committed; as he states ‘if I could start again’, demonstrating that he would have done things differently.  Sadly, Johnny Cash died at the age of 71, four months after this Music Video was released.

To view the Cover of the Nine Inch Nails (NIN) song 'Hurt' by Johnny Cash,
Click the link Below:
Music Video for Johnny Cash's - 'Hurt'

If you would like to view the Original Song by the Nine Inch Nails:
Click on the link Below:
Music Video for Nine Inch Nail's - 'Hurt'

Friday 17th September 2010 - Session 5

Aim of session

•  Make an analysis of the song and music video “Hurt” by Nine Inch Nails and Johnny Cash

Achievements

• We listened to both versions of “Hurt” and wrote up an analysis of the two versions stating how different they are and what they both represent.
• We uploaded the analysis onto the blog with both videos so the viewer can relate more to the analysis.

 

Goodwin (Music Video Analyser) and his SIX rules.

FIRST rule --> A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
e.g. in Billy Idol's - 'White Wedding' Music Video, where Billy Idol is singing about a wedding, whilst at the same time attending one. To view the video, watch below:

SECOND rule --> A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
e.g. in Green Day's - 'American Idiot', where the music pace and tone can easily be related to what the band is doing (Side Note: The music is more likely to correlate with the visuals if it is a Spectacle Genre Music Video),
this video by Green Day demonstrates this very clearly:

THIRD rule --> There may be a reference to point of views (or looking - therefore, meaning that the director purposefully made the Music Video watchable).

e.g. in The Ting Ting's - 'Shut Up and Let Me Go' Music Video, where we are expected to look between the characters fingers and thumbs. See for yourself:

 

FOURTH rule --> Multiple close-ups of the main artist or vocalist.

e.g. in Ellie Goulding's - 'Starry Eyed' Music Video, evidently, because of the title and lyrics of the song, viewing Goulding's eyes would have been necessary. Feel free to see for yourself by playing the video below:

FIFTH rule --> Voyeurism (showing skin) often plays a major part, especially in relation to females, 

e.g. in Shakira's - 'She Wolf' Music Video. In one of the scenes, Shakira appears to be near-naked (in the Cage Scene), to see for yourself, play the video below:

SIXTH rule --> Intertextual references to other media texts may be present.

e.g. in Gwen Stefani's - 'What are you waiting for?' Music Video, where she is referring to an 'Alice in Wonderland' theme.  Feel free to play the video below:

Thursday 16th September 2010 - Session 4

Aim of session

• Find out about the music analyse, Goodwin and his six rules.
• Post information onto blog.

 

Achievements

•  We posted onto the blog Goodwin’s six rules with six different music videos giving an example of each rule visually.

 

The Killers, The Fray, the All-American Rejects, and Coldplay (Examples of Successful Signed Alternative/Rock Bands)

The Killers

- The band was formed in Las Vegas in 2001

- It consists of Brandon Flowers (vocals, keyboards), Dave Keuning (guitar, backing vocals), Mark Stoermer (bass guitar, backing vocals) and Ronnie Vannvcci Jr. (drums, percussion). There has been no band member swapping since their formation.

- The Killers have been categorised as being an Alternative Rock band.

- Target Audience: 11 - 25years

- Their labels include Island, Vertigo and Marrakesh Records (now Lizard King Records)

- They were inspired by the music styles of the 1980s

- Their debut album, 'Hot Fuss' (2004) brought the band mainstream success

- Following albums include 'Sam's Town' (2006), Compilation album: 'Sawdust' (2007) and finally their most recent album, Day & Age (2008) - these fairly recent releases show that The Killers are planning on standing amongst the industry's spotlight for as long as they can. - Strategy

If you would like to listen to one of their songs, Click the Link Below:
'Mr Brightside' Music Video by The Killers (Hot Fuss Album)

(Analysis of the Genre of Music Video to be added in the near future)

  

The Fray

- The Fray was formed by schoolmates in 2002
- The band consists of Isaac Slade, Joe King, Ben Wysocki and Dave Welsh
- Furthermore, they have been also been labeled as an Alternative Rock band (as well as Pop Rock and Piano Rock)
- I believe their target audience also ranges from around 11-25 years old.
- They were inspired by several bands like Counting Cows, Better Than Ezra, Radiohead and U2.
- The band achieved mainstream success with the release of their debut album, How to Save a Life in 2005, which was certified double platinum by the RIAA and platinum in Australia, Canada, New Zealand and the UK. 

- Furthermore, The Fray achieved national success with their first single, "Over My Head (Cable Car)", which became a top ten hit in the United States.
- Their success did not end there: the release of their second single, "How to Save a Life", brought the band worldwide fame. (The song charted in the top three of the Billboard Hot 100 and was a top 5 single in Countries such as Australia, Canada, Ireland, Italy, Spain, Sweden, and the United Kingdom).

If you would like to listen to one of their songs, Click the Link Below:

'Over My Head (Cable Car)' Music Video (How to Save a Life Album)

(Analysis of the Genre of Music Video to be added in the near future)

The All American Rejects

- The All-American Rejects are an American Band that were formed when they were still in High School in 1999. 

- They have been categorised as being an Alternative Rock Band.

- The band members consists of Tyson Ritter (lead vocalist, bass guitarist), Nick Wheeler (lead guitarist, backing vocals), Mike Kennerty (rhythm guitarist, backing vocals) and Chris Gaylor (drums, percussion).

- Since their debut, they have sold over 10 million albums worldwide!

- Target audience: 15-25 years old (Side Note: Most of their songs contain humorous content).

If you would like to listen to one of their songs, Click the Link Below:

'Swing, Swing' Music Video (The All-American Rejects Album)

(Analysis of the Genre of Music Video to be added in the near future)

Coldplay
- Coldplay were formed in London in 1997.

- Chris Martian (Lead Singer and front man) and Jonny Buckland (Lead Guitarist) formed a band called Pectoralz. Guy Berryman (Bassist) joined and they changed their name to starfish.

- Drummer, Will champion also joined. In 1998 they changed their name again to Coldplay.

- In 2000, their single ‘Yellow’ found them success and fame around the world. This was followed by another success; their debut album, ‘Parachutes’ was nominated for the Mercury Prize.

- They are regarded as Alternative Rock or Post Britpop.

- I believe that their music, enjoyable for a very wide target audience, is mainly targeted at Mid- teenagers (15 -20 years old).

- At the start of their career, they were influenced by bands like Radio Head, Travis and U2.

- They are involved in multiple charitable schemes (amnesty international) and played many concerts such as Live 8, Hope for Haiti and Teenage Cancer Trust.

- Since their debut single, 'Yellow', Coldplay have sold over 50 million records.

Wednesday 15th September 2010 - Session 3

Aim of session

•  Each member research into a popular band which is currently in the charts which has the same genre as Get Set Radio.
• Re group with research and post onto blog.

Achievements

• We researched into; The Killers, The All American Rejects, The Fray, and finally Coldplay.
• We placed the research of each band onto the blog with images and videos.

Chosen Unsigned Artist/Band and Song & Info. (from Pitch Presentation)

We have decided to promote Get Set Radio, choosing their song 'Jump' as a soundtrack for our own Music Video.
Get Set Radio is a band that was formed in the Feburary of 2008.

It originally consisted of 4 band members (Will, Steve, Ruby and Jonas) but has recently become a 3-man band, as Jonas (the drummer) has decided to move back to his homeland, in Sweden. Will, Steve and Ruby are now looking for a new dummer to fill his place.

Furthermore, they have been categorised as an Alternative Rock band, therefore we will be researching and analysing the Music and Music Videos produced by Sucessful Signed Alternative/Soft Rock Bands like The Killers, The Fray, Coldplay and another (to be decided).

The song used is entitled 'Jump' and the lyrics illustrate - (to be confirmed)
The genre of Music Video that we believe would best suit this song is either Narrative or Spectacle, as we think we should try and demonstrate what this man is going through in visual form (through a Narrative of the events that are being described in the song).  The Spectacle element will mainly be implemented in the editing process of the Band/Song promotion.

Representations:

Gender: The Music Video will represent the dominance of the girl over the boy in the relationship.
Class: The male will be of working class, whereas the female is higher-class (reason why she may be more dominant in the relationship).
Race: Both characters (male and female) are Caucasian White.

Location(s) and Mise-en-Scene:

Location(s): The Music Video filming will take place in the streets of Guildford, in a Household and various Alley Ways.

Mise-en-Scene:

Costumes

We have decided to represent our characters as a working class male and a middle class female. We have done this as it helps the audience relate more to the characters and the music as well as presenting both characters with different family backgrounds, demostrating one of the big differences between the two people and why they break up at the beginning of the music video/song.

Male Character: -White short-sleeved t-shirt

                         -Jeans

                         -Watch

                         -Muddy white trainers

Female Character: -Green Cashmere Top

                             -Black 'work' trousers

                             -Make-up

                             -Black shoes

Props

Here is a list of the props that we will be using within our music video:

            - Heart 'amber' necklace pendant

            - 'Karma' Poster

List of Actors:

Spectacle: We might try to contact the Band and include them in our Music Video.

Narrative:

Male Actor - Thomas Rivet (below)

Female Actress -Lucy Carballo

Tuesday 14th September 2010 - session 2

Aim of session

•  Research into Get Set Radio, some more.
• Create a blog

Achievements

• We researched into Get Set Radio, their band members, their inspirations, the song genre and the lyrics.
• We created a team name, “The A2 team”
• We created a blog and posted onto the blog.

Monday 13th September 2010 - Session 1

Aim of session
• Each group member researched into one different unsigned artist / band

• Re-group and play each other’s songs researched and share opinions, then select one to create a music video to.


Achievements


• We reached – Tiffany Evans, Get Set Radio, The Jamerics, and Mise-use

• We discussed each song and decided on creating a music video “Get Set Radio - Jump”